![]() ![]() ![]() Keywords: Product design, drawing, emotions, forms. This paper can contribute to teaching product design targeting emotional products, and offers guidance on how to evoke positive emotions through products. The findings suggest that the Emotion Wheel is useful to reflect and manipulate forms to convey meaning, helping designers understand how to use emotive shapes for idea development and decision-making in the design process. In a visual thinking exercise, first-year students chose eight basic emotions to develop the forms of an ‘emotional chair’, drawing with pencil and paper to allow visual thinking and interpretation. The purpose is to improve and develop future designers’ awareness of the emotive character of forms. This academic project promoted the pedagogical encounter between emotions/dyads and the morphology/shape of products, based on the Plutchik’s Emotion Wheel. However, studies on the practical use of emotions in product design remain limited. That is why it is so important to know the Plutchik’s Wheel and how basic emotions work.Emotions are recognised as vital for human wellbeing and happiness, so are objects. You can see in a clear and summarized way the different types of basic emotions that exist and what are their possible combinations. This tool is very useful to better understand our emotions and those of others. ![]() Secondary combined emotions:Īnger + Sadness = Envy. The combined emotions create new emotions: Primary combined emotions:Īnger + Anticipation = Aggression. ![]() The result of such a combination is three subgroups of combined emotions. Sadness: it is mainly a state of despondency, it requires social support.Īversion: through this emotion we express our will of rejection or that we want to avoid something or someone.Īnger: our way of responding to an act of offense, especially if that act is done deliberately.Īnticipation: the expectations we create for ourselves, based on our experience and information, about a specific event or situation.Īs we said before, basic emotions can be combined. Surprise: the way we react when something unexpected happens to us. Trust: is the position we take in a subjective way when we believe that there is no harm or damage in a situation after an action.įear: is the uncertainty we feel when we create expectations about something we believe will harm us. Joy: it is a state of satisfaction and well-being, with ourselves and with what we have to live. The Plutchik’s Wheel and its basic emotions If an emotion is very intense, it will be basic and close to the center of the flower. In this case we find 4 emotions that are at opposite ends: joy/sorrow, anticipation/surprise, disgust/confidence and fear/anger.Īs for the third axis, intensity, it reflects the strength of the emotions and is represented through color. The second axis, antagonism, refers to the opposition that exists between the different emotions. The basic ones are those that are felt naturally, the composite ones are the combination of the natural ones. The first one has two types of emotions: the basic ones and the composite ones. In total there are 8 petals and 3 main axes: typology, antagonism and intensity. Each petal shows the course of the basic emotions. This wheel is nothing more than a graphic in the form of a flower of different colors. The Plutchik’s wheel shapes these changes so that we can understand them better and thus have better emotional health. People need to adapt their way of being to the reality around them, this interaction also transforms their way of feeling. He started from the premise that we have certain basic emotions that evolve throughout our lives and that are transformed over time. He created it to see in a clear and didactic way the emotions and which can be their possible combinations. The creator of the Plutchik’s Wheel is Robert Plutchick. It is the reference that we should use during the process of self-knowledge. Have you heard about the Plutchik’s Wheel and basic emotions? It may not sound like you but it is a simple and great tool to understand the origin of emotions. ![]()
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